Fifty Pounds Sea Tonic

Fifty Pounds Gin and Chef Angel León present “Sea Tonic”

INNOVATION
Fifty Pounds gin causes a sensation at Madrid Fusion with the new “Sea Tonic” which incorporates algae and plankton

AMBASSADOR
Angel León (Michelin Star) recommends Fifty Pounds gin for the best G & T.

FROM LONDON
The highly regarded Charles Maxwell, Master Distiller of Fifty Pounds in London, was there to support the presentation of the new Sea Tonic

London, 7th of February 2011. FIFTY POUNDS GIN and Angel León, the “Sea Chef” (Restaurante Aponiente) who was recently awarded a Michelin Star, joined forces to present the innovative “Sea Tonic”. This revolutionary cocktail, which combines the super-premium London gin Fifty Pounds, tonic water and a novel infusion of plankton and algae, has been applauded by experts and aficionados as the most original and creative idea to have revolutionised the gin and tonic world in recent years.

The 2011 Madrid Fusion International Gastronomy Summit, where the latest trends in the sector are showcased each year, was the setting chosen to present this original creation.

Experts and the media have unanimously declared the FIFTY POUNDS GIN “Sea Tonic” to be the “sensation” of Madrid Fusion, an international summit which has once again brought together the world’s best chefs and cocktail waiters this year.

This “Sea Tonic” is the result of the revolutionary combination of FIFTY POUNDS gin with tonic water and an infusion of plankton and salty algae of the Salicornia genus, dreamed up by the brilliant chef Angel León.

The unmistakable green colour, the aroma and the taste of this drink “bring to mind the unforgettable feeling of sipping a gin and tonic on the seafront”, explains the creator. The exceptionally smooth and balanced character of FIFTY POUNDS GIN, which differentiates it from its competitors, makes it the ideal gin for this daring mix.

The presentation of this new cocktail at Madrid Fusion was backed by the Master Distiller of Fifty Pounds himself, the respected Charles Maxwell, who wanted to show his support for this important event by being present. Maxwell is a real authority in the sector: he is the Master of the Worshipful Company Distillers and his family has been one of the greats in the distillation of authentic London Dry Gin since 1685, with unique recipes such as that of Fifty Pounds, brought back to life 300 years on.

In the words of Charles Maxwell, in Fifty Pounds “the citrus fruits don’t stand out as in some gins, nor does the juniper as in other classic recipes, nor does it contain exotic or unidentifiable ingredients which distort or move away from the concept of gin”. It is, therefore, the ideal gin for the ideal gin and tonic.

THE SEA CHEF: ANGEL LEÓN

Fifty Pounds Gin has a fantastic ambassador, chef Angel León, who was recently awarded a Michelin Star for his Restaurante Aponiente (in El Puerto de Santa María, Spain) in recognition of his role as one of the creative leaders of Spanish cuisine.

The chef from Jerez is known as the “Sea Chef” for his bold championing of seafood as a sustaining and innovative element of the more vanguard and daring cuisine, and who, simultaneously, manages to maintain links with his roots and the produce from his local area. This “Sea Tonic” is his latest and most revolutionary offer, complemented by Fifty Pounds Gin.

THE GIN: FIFTY POUNDS GIN
FIFTY POUNDS is a gin in the Super-Premium category which was introduced to the international markets when its recipe was revived after having been kept hidden for several generations of a family of distillers in London. It is considered by the experts as the best of the finest super-premium gins in the world, together with others in the category such as Hendrick’s or Martin Miller.

FIFTY POUNDS GIN is presented in an exclusive format with a design inspired by the aesthetics of the first original gin bottles, called Gin Case, which completely breaks with the predominant aesthetics in these type of spirits.

Fifty Pounds is made in the heart of London by a distillery whose legacy goes back two centuries and whose master is the Master of the Worshipful Company Distillers. From London it is exported for sale in more than 50 markets all over the world.

FIFTY POUNDS GIN
Rare & Handcrafted London Dry Gin
web: http://www.fiftypoundsgin.co.uk

Fifty Pounds Gin triumphs in three of the world’s greatest competitions

London, 18th of October 2010. In just one year FIFTY POUNDS GIN has managed
to harvest prizes in three of the most prestigious international spirit and drinks
competitions in the world, held in London and San Francisco. 2010 has so far been a
particularly successful year for this gin which, produced in the heart of London,
originates from a traditional recipe from the 18th century.

FIFTY POUNDS GIN has clocked up three big awards so far this year. Next month it
will receive the Medal from the prestigious International Spirit Challenge in the
highest category of gins (Super Premium), at an event which will take place in the
characteristic Marriot Hotel in London.

This London competition has been bringing together the most prestigious spirit brands
in the world for fifteen years now. On this very competitive stage, Fifty Pounds has
proved itself worthy of its prize in the face of other great brands in the sector.
The gin has also triumphed in another great competition in the English capital: The
International Wine and Spirit Competition, known as the “Oscars” of the
industry. This competition brings together the world of wine and spirits in one single
competition to which wineries and companies from 80 countries around the world
flock. The independent judges of this competition have also chosen Fifty Pounds as
one of the best in the “Gin-London Dry” category, bestowing it with a medal which will
be presented in the eagerly awaited gala at the Guildhall Hotel in London also held this
coming November.
The USA has also fallen head over heels for Fifty Pounds. It has been the only gin in
the world to achieve an award at its principal competition. The San Francisco World
Spirits Competition is, in effect, the most important competition of all those held
every year in the extremely important North American market, where Fifty Pounds was
the only gin awarded a prize in the category of the “best spirits in the world” together
with whisky, rum, vodka, cognac and brandy.
Specialised critics unanimously favour Fifty Pounds, as can be seen from the success it
has achieved at these international competitions.
Alongside this applause from the critics, lovers of exclusive drinks maintain Fifty
Pounds Gin among their most select preferences. Thus, it is presented as a high class
reference in the best restaurants, hotels, specialised shops and cocktail bars in the
different markets in Europe, Asia, America and Oceania.
Fifty Pounds is produced in the heart of London by a distillery which goes back two
centuries and whose master is the Master of the Worshipful Company Distillers. From
London it is exported for marketing in more than 50 markets around the globe.
WHAT IS FIFTY POUNDS GIN?
FIFTY POUNDS is a gin from the Super Premium category which has been presented to
the international markets after its recipe was kept hidden and unpublished for several
generations of a family of distillers from London.
The key to the success of FIFTY POUNDS is found in its exceptional smoothness
and balanced character which significantly differentiate it from the rest of competitors
in its category. FIFTY POUNDS GIN is, therefore, “the perfect gin for the perfect
gin and tonic”.
FIFTY POUNDS GIN is presented in an exclusive format with a design inspired by the
aesthetics of those original first gin bottles, called Gin Case, which completely breaks
with the predominant aesthetics used until now on these types of spirits.

FIFTY POUNDS GIN
Rare & Handcrafted London Dry Gin
web: http://www.fiftypoundsgin.co.uk

Fifty Pounds Gin has been chosen as one of the world’s best by experts

THE BEST OF THE BEST
The most important Worldwide Spirit Competition, the London International Spirit Challenge, awarded FIFTY POUNDS a “Super Premium” medal, the highest category in the competition.

KNOCK OUT OVERNIGHT SUCCESS
In its launch year, Fifty Pounds Gin gains the recognition of consumers and specialised critics.

London, 25th May 2010. FIFTY POUNDS GIN is chosen as one of the best in the world by the most prestigious experts in the spirit sector who formed the jury at the most important spirit competition in the world: The London International Spirit Challenge.

FIFTY POUNDS GIN achieved the medal at the International Spirit Challenge in the highest Gin category (“Super Premium”), which situates it amongst the select “Top Brands” of the most exclusive gins on the international market. Other super premium gins which have achieved this award are Martin Miller’s and Beefeater 24. Fifty Pounds thereby reinforces its position with regards to other big brands with prestige in the sector.

This important award, which has just been announced, will be presented next November during the Gala Dinner which will take place in the emblematic Hotel Marriot in London. Representatives of the sectors most important companies worldwide will be present.

The International Spirit Challenge celebrates its 15th anniversary with this edition of the leading competition in worldwide promotion of high quality spirits. Each year, the world’s most prestigious brands of distilled drinks and spirits (whisky, rum, gin, brandy, vodka…) are sampled and valuated according to strict criteria by a jury comprising the principal experts in the spirit industry.

The success of FIFTY POUNDS GIN in the market has been a knock out: in less than a year since its international launch it has been awarded the recognition of the most famous and respected spirit competition in the world.

This united applause by the specialised critics comes at the same time as consumers in different markets both in Europe as well as in Asia, Americaand Oceania are showing signs of high acceptance towards this new high level gin. FIFTY POUNDS can be found in specialised shops, cocktail bars and in the best hotels and restaurants.

THE GIN is a gin in the “Super Premium” category which has been brought onto the market this year after the untouched recipe had been kept secret for generations by a family of London Distillers.

The key to the success of FIFTY POUNDS lies in its exceptionally smooth and balanced character which makes it stand out significantly from the rest of competitors in its category. According to the head distiller in London “the citric elements do not overpower as in some gins, nor does the juniper as in other classic recipes, nor exotic or uneasily identifiable elements which distort or move away from the gin concept”.

FIFTY POUNDS GIN has an exclusive presentation with a design inspired in the aesthetics of those first and original gin bottles, known as Gin Case, which broke free from the predominant presentation style to that time for this type of spirit.

DISTILLED IN LONDON
The distillery where FIFTY POUNDS GIN is produced is located to the south-east of London and has the prestige and solvency of a tradition through a period of two centuries. The head Distiller of FIFTY POUNDS is, in fact, the Chairman of the Association of Distillers of England (Master of the Worshipful Company Distillers). This distiller follows the same processes used centuries ago, known as Batch Process Distillation, which is the best and most effective way to produce ‘the finest gin spirit’.

FIFTY POUNDS GIN
Rare & Handcrafted London Dry Gin

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